Tag Archives: Brand

Wishing you an authentically #LidlChristmas

Posted on November 14, 2020 by henry tapper

Thanks to Lidl GB , I look forward to an authentic Christmas that I can believe in. I have no idea why or how Lidl will make me feel this way, but if its trailer for its Christmas ad is … Continue reading →

Posted in advice gap, brand | Tagged , , , , , , | 1 Comment

“A question of trust”- accountants and auto-enrolment pensions.

Posted on August 6, 2015 by henry tapper

I’m not going to quote Einstein’s definition of insanity as that would be madness. To understand how tactical short-cuts spiral into destruction look at what PPI has done to the share price of our high-street banks This blog is for accountants who … Continue reading →

Posted in accountants, actuaries, Management, pension playpen, pensions | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Grown up brands

Posted on February 12, 2015 by henry tapper

How does a brand develop gravitas? Almost all internet start-ups set out to disrupt and this disruption starts with the brand. From the fore-runner Egg to the much advertised Nutmeg, we are asked to think of the brand as something … Continue reading →

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Whatever happened to the pensions-linked mortgage?

Posted on November 29, 2013 by henry tapper

I phoned my bank yesterday looking for a mortgage. “How long do you want your mortgage for Mr Tapper?” “Fifteen years” “I’m sorry Mr Tapper, we can’t lend on an interest only basis beyond your 65th birthday so that will … Continue reading →

Posted in advice gap, Bankers, brand, pensions | Tagged , , | 6 Comments