Tag Archives: Brand
Wishing you an authentically #LidlChristmas
Thanks to Lidl GB , I look forward to an authentic Christmas that I can believe in. I have no idea why or how Lidl will make me feel this way, but if its trailer for its Christmas ad is … Continue reading
Posted in advice gap, brand
Tagged #authentic, #Lidlchristmas, Brand, Christmas, Father Christmas, lidl, Quietroom
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“A question of trust”- accountants and auto-enrolment pensions.
I’m not going to quote Einstein’s definition of insanity as that would be madness. To understand how tactical short-cuts spiral into destruction look at what PPI has done to the share price of our high-street banks This blog is for accountants who … Continue reading
Posted in accountants, actuaries, Management, pension playpen, pensions
Tagged accountants, advice, auto enrolment, Brand, cattle, dc pensions, DWP, Employment, Financial Services Authority, pension playpen, Pension Regulator, pensions, practice, Practitioner, profession, regulators, Retirement, wokrplace pensions
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Grown up brands
How does a brand develop gravitas? Almost all internet start-ups set out to disrupt and this disruption starts with the brand. From the fore-runner Egg to the much advertised Nutmeg, we are asked to think of the brand as something … Continue reading
Posted in Blogging, brand, pensions
Tagged Brand, brand reputation, brand value, Business, dc pensions, first actuarial, pension, Pension new, pension playpen, pensions, Retirement
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Whatever happened to the pensions-linked mortgage?
I phoned my bank yesterday looking for a mortgage. “How long do you want your mortgage for Mr Tapper?” “Fifteen years” “I’m sorry Mr Tapper, we can’t lend on an interest only basis beyond your 65th birthday so that will … Continue reading