Thanks to Lidl GB , I look forward to an authentic Christmas that I can believe in. I have no idea why or how Lidl will make me feel this way, but if its trailer for its Christmas ad is anything to go by, it is a Christmas for little girls and robins and mince pies, a  Christmas that lives up to the promise of our Christmas cards.

Give this tweet a Lidl ❤️ and we’ll give you a nudge when our Christmas ad goes live and you can join the festive fun first! #LidlChristmas pic.twitter.com/nDi6oPO032

— @LidlGB (@LidlGB) November 9, 2020

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Of course like the good consumer that I am, I joined 21K other “likers” and am now on a Lidl tweeting list

@henryhtapper Thanks for the ❤️ ! You’re on the nice list for a Lidl reminder when our Christmas ad goes live ⏰ Changed your mind? 😢 Reply #unsubscribe to opt-out.

— @LidlGB (@LidlGB) November 14, 2020

This is important to me as I consider Christmas needs validation. I have been studying in recent years the core values of Christmas as explored in this excellent study by Quietroom of the Santa brand.

Now, more than ever, we need the authenticity of consumer brands to create certainty around the nebula of Christmas. In a pandemic there are certain things we can hold on to and the Lidl shopping experience is central to our Christmas belief system.

Have a #LidlChristmas everyone!! pic.twitter.com/ZJHbUggKwS

— Rachel 🌸 (@cupcakerachx) November 6, 2020