Wake up and swipe the coffee (#pensions folk)

Groupon logo.

Image via Wikipedia

This reaches me on twitter

Mobile, along with social and local, will be one of the largest drivers for Groupon’s deals business over the next few years.

Groupon VP Mobile Partnerships Michael Shim said: “Mobile is huge for Groupon…I believe we could see us doing 50 percent of deals sold/purchased in the next couple of years.”

The opening morning keynote was delivered by K.C. MacLaren, Starbucks’ director of mobile and emerging platforms. MacLaren said the coffee retailer is the largest mobile payments company, with 8,000 outlets. In January, it rolled out an iPhone app nationwide that allows people to scan their phone to pay for a drink.

MacLaren said so far usage of the application has exceeded expectations, with millions of users. Three months after the app launched, the company revealedthat more than three million people had paid using Starbucks Card Mobile.

Right now the application isn’t about incremental revenue, he said, but about driving loyalty. Shim talked about a new service launched last Tuesday called Groupon Now, which allows users in the Chicago area to make a timely purchase decision on when and where they want to eat lunch or dinner–or maybe even go see a movie.

Shim said the service has also exceeded expectations, with more than 1,000 merchants already signed up to offer real-time deals. “We’ve been inundated with demand. Groupon Now is about local discovery. What can I find around me?…We are just getting going on where we think it will take our business.”

The communication of pensions is no longer communicating against junk mail, e-mail and for webtime. If pensions wants to get a place on the roster of what everyday folk think about, it needs to be planning now for how everyday folk (not cybergeeks) organise their lives.

On the Pension Play Pen this week, Lydia Ofori asks the question “thinking very deeply, how many of us have a barcode app loaded on our phones?” I thought she was joking but having read her comment and those of others I admit I was wrong.

My son uses barcode apps and taught me over the weekend. It’s time we woke up and swiped our coffee – literally and metaphorically.

About henry tapper

Founder of the Pension PlayPen,, partner of Stella, father of Olly . I am the Pension Plowman
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3 Responses to Wake up and swipe the coffee (#pensions folk)

  1. Allen Brown says:

    You not the only person to admit to getting things wrong at first with these technologies. I really didn’t “get” the iPad when it first appeared but with 20 million of them sold so far, including the one on which i’m pecking this reply, there is clearly more than originally met my eye.

    The challenge for us – in the naturally conservative world of pension communication – is to make sure we’re taking full advantage of the opportunities that both forms give us. It has long been argued that scheme members don’t start thinking about their pension while sitting on the train so mobile apps are of limited relevance. That may be true but the iPad is used in a very different way and the same argument doesn’t apply. Exciting times ahead!

  2. henry tapper says:

    Thanks for that Allen- much th way that I’m thinking!

    There seems to be a contrarian view that this whole technology thing will just blow over and we’ll all go back to reading brochures and watching DVDs about our pensions (if we ever did).

    How good it would be if we turned over thinking on delivery of pensions to the twelve and thirteen year olds- then at least we’d be ahead of the curve on something!

  3. Pingback: “You’re on your own in retirement” claims blue-blood at Pension Play Pen lunch. « Henrytapper's Blog

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