Manchester reflection
M&G has launched a campaign to help savers see how their pensions and savings are working for them.
M&G said the campaign, PruFunded, will use real-world examples to show how long-term savings can support businesses, jobs and communities across the UK while contributing to customers’ long-term financial outcomes.
The first investment to feature in the campaign is shopping centre Manchester Arndale, with M&G illustrating how customers’ money is working within the PruFund diversified portfolio. The organisation said it will advertise on the radio, alongside targeted digital activity, to reach people as they live, work and travel across Greater Manchester, with the message: “Good for Manchester. Good for my retirement.”
M&G Life chief executive Clive Bolton said:
“Pension savings can often feel like numbers on a statement, disconnected from everyday life and long-term goals. Our PruFunded campaign is designed to help customers see how their money is being put to work across a diversified portfolio of real-world investments, building greater understanding and confidence in long-term saving and retirement planning.
“By making these investments more tangible, from businesses and housing to projects that support communities and economic growth, we want to help people feel more connected to the role their savings can play in supporting their future.”
M&G chief investment officer Ciaran Mulligan added:
“For more than 20 years, PruFund has used its scale and long-term investment approach to give customers access to a much broader opportunity set than many individual investors could reach on their own. Its strength lies in the diversity of the portfolio, combining investments from a vast array of asset types, including real estate, infrastructure, and innovative growth companies.
“That breadth allows us to invest across different regions, sectors and stages of growth, helping advisers show clients how a diversified, actively managed strategy can support long-term outcomes while connecting their savings to a wide range of real-world investment opportunities.”
This has fascinated me for more than a decade when L&G CEO , Nigel Wilson proposed that all L&G and LGIM investments should feature on google maps.
It has never happened but I hope with this new venture, this time from M&G (formerly Prudential). I would like to be able to key in my details to get my investments appearing on my phone when I pass them on the bus, train , car or on foot!
