Tag Archives: Rory Sutherland
Rory Sutherland- why can’t we sell contributing to pensions better?
Why can’t we sell our pension contribution story better? I can watch the wonderful discussion between Rory and Pensions UK and his subsequent speech on the final day of the Investment Conference last month. Unfortunately you can’t unless you have … Continue reading
The Pensions UK Conference’s stimulating final morning
The final day of the Conference was an exhausted one , the plenary hall was largely empty for some excellent sessions and many seemed (the observation of Rory Sutherland) to have gone home early frightened of travel. Certainly my late … Continue reading
Is “Happy Money” the key to retirement planning?
Yesterday afternoon, I and my colleague Aron had tea with Rory Sutherland. I’d asked Rory if we could meet having been to hear him speak and bumping into him in the street. He’s a raconteur, author, Deputy Chair of … Continue reading
I hate marketing but I like this man
Of all the black arts, marketing is the most insidious. Marketing can make monkeys of us all and as we grin with pleasure at our inane purchasers, the marketers and their clients sip fine brandies and snigger. I’m holding that … Continue reading
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Tagged Advertising, Dr Tapper, Drugs, Marketing, Ogilvy and Mathers, Placebo, Rory Sutherland, Westie
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