I don’t like this infographic, it just appeared on my twitter feed to attract me to an article that would lead me to the conclusion that I was helpless and needed the assistance of some organisation to create me a digital marketing strategy.

Big data has a lot in common with a certain kind or religion that also leaves me cold, the religion that tells me that I am an insignificant worm and that my life can only find meaning and worth by my bowing to an omnipotent but undefined entity.

So I was rather pleased when only a few tweets later, I discovered that Dilbert had said it all for me.

Needless to say, I won’t be contacting Fractalities this morning, but I thank them for the share and wish them luck!