Tag Archives: Brand.Superbrand

Wacky races, corporate governance and Mr Hayward’s boat.

Posted on July 27, 2010 by henry tapper

“Brand”,opined my former CEO, “is what we aspire to be, or at least to be seen as being”. I guess this is the actuarial equivalent of “corporate identity” which is the accounting version and refers to what you actually are. Continue reading →

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