I am not sure if the week has started. Maybe it’s the working week that’s dedicated to Pension Awareness but I’m opening up mine now!

It’s 8 am on Monday 14th September and here is the video advertising how to grow your vegetables pension(s). I’ve got ready for Pension Attention 2026

Pension Attention is an industry-led engagement campaign powered by Pensions UK, the ABI and some of the most recognised brands in the pensions industry: Aviva, L&G, Nest, The People’s Pension, Royal London, Scottish Widows, Standard Life and Vanguard. Together, theye’re engaging those aged 30–55 across a range of channels and inspiring them to pay their pension some attention.

You can be a supporter by getting the campaign’s resources which can be found by pressing this link.

Inside the campaign toolkit are digital tools to extract attention from those who deserve a mention, namely those who don’t think about pensions very much at all.