Get ready to strengthen your pension

The Pension Attention Team are excited to officially launch the 2025 Pension Attention campaign – and to reveal that TV star Ross Kemp picks up the megaphone this year, calling on the nation to ‘Pay Your Pension Some Attention’.

This year’s theme is “Strengthen Your Pension” – a fitness-inspired campaign that challenges Brits to think about financial health in the same way they do their physical health. With help from financial coach Bola Sol, Ross takes on a new workout routine designed to help people gain pounds for their future.

The campaign sets out a simple three-step training plan – from tracking down old pensions, to checking what you’ve saved, to working out what you might need for later life.

Head to pensionattention.co.uk now to watch Ross in action, try the three-step workout for yourself, and find resources you can share to inspire others to strengthen their pension too.