Rockstar of Mountebank – how do you see the AI evangelist?

 

This morning Phil Calvert will talk to us on Artificial Intelligence and how it is likely to impact our retirement plans.

It looks like open season for AI experts. infact I haven’t seen such a mass migration from marketing gurus to AI mavens since the same thing happened with ESG. Last week, I heard a reasoned lecture from LCP’s Alex Waite, now we’ll be hearing from someone famed within the retail advice market.

Philip Calvert is something of a celebrity in IFA marketing circles and not just because he looks the part. I have heard him taking up his Life Talk IFA network since 2004

IFA Life founder Philip Calvert has come a long way from his early days as an amateur rock concert and wedding photographer and is now firmly established as a leading commentator on all things internet-related.

He started his financial services career at National Employers Life Assurance. After a tedious first year spent filling in pension record cards, he trained as a broker consultant.

He says:

“Back then in 1979, the trade really was taking brokers out for coffee or lunch and chatting about football and cricket.”

After 12 years at NEL, Calvert thought it was time to move on so decided to try his hand on the other side of the fence and joined Dawnworth Financial Services as an IFA.

“In one week of being an IFA, I learnt more about what life offices and product providers should be doing in terms of building relationships with IFAs.

“After 12 years with a product provider, you become quite blinkered and see it from a completely different angle. Even today, I think that huge numbers of providers simply have not got a clue what an IFA does on a day-to-day basis.”

He followed this with a move to the Zurich Life, where he spent nine years as national accounts manager but it was his next move, to Permanent Insurance, then owned by Equitable Life, which sparked his interest in the internet.

“Permanent was way ahead of the curve when it came to using the internet and engaging with IFAs. Our quotes’ tool had been written a certain way that meant we could give it to an IFA and they could plug it into their website. They could change the colours and brand it a certain way.”

IFAs were generating business through their website without even speaking to clients and Calvert says this is when he first realised the impact the internet could have on businesses.

Well (a bit naughty) that was taken from a 2009 Money Marketing article but it shows that Philip is a man with an eye to the main chance and I look forward to hearing him wowing us with the last word in technological innovation next Tuesday.

What is AI and why is it important? This startling and thought-provoking webinar is specifically designed for all sectors of the pensions world including financial services, planning and advice professionals who are open-minded to the potential that AI can bring to their business.

It aims to provide a comprehensive yet straightforward roadmap for those who have heard much about AI but are uncertain about the first steps to actually integrate it into their business operations. Including:

What actually is AI?
How is AI being used?
How the world of pensions & financial services can use it – right now
And much more…
If you are intrigued about the opportunity for using AI – or even nervous and sceptical, this presentation is for you. Early registration is highly recommended.

Philip Calvert is the founder of LifeTalk and LifeTalk Plus – the original online community for financial advice professionals. He is a specialist in marketing, lead generation and technology for financial advisers and has been working throughout the industry for forty-five years. He is the author of multiple books for financial advisers and has presented to well over a million financial services delegates worldwide.

Philip’s book Marketing and Lead Generation for Financial Advice Professionals distils over four decades of marketing and lead generation best practice from the adviser community. Available on Amazon at https://lnkd.in/eGTV8kZE

For paying members:

PLEASE CLICK “ATTENDING” HERE

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PLEASE PURCHASE A TICKET VIA EVENTBRITE HERE

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We hope you can join.
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About henry tapper

Founder of the Pension PlayPen,, partner of Stella, father of Olly . I am the Pension Plowman
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