This from linkedin this morning….I’d never heard of Shopkick till I pressed the link…
The basket icon that appears whenever I’m in danger of spending money on the net, reminds me that I am doing nothing different than exchanging cash for potatoes at my local nisa.
The rules that surround the display of goods at my nisa are not complicated but they are effective, they ensure that I know what I’m buying, that it’s “in date” and I know what I’m paying.
Does it really have to be so much harder with pensions? Is it not just like this Shopkick business, a matter of opening up a convenience store that happens to be on the web rather than the high street (or more likely , if we’re talking pensions, some upmarket office suite?)
There are many who would argue I am an heretic from the true Church of Advice, but it seems to me that most of the true religion has moved on and can be easily found in a school hall as a Church. Shopkick is just one of many ways that make shopping easy for me.
So let’s not think it so hard to set up an online pensions showroom, nor a price comparison engine nor a shopping basket reminding employers that they actually have to buy products and services to run workplace pensions in precisely the same way as they buy stationary or office furniture.
It really isn’t that different, or any harder. Shopping for pensions, like any other shopping , is easiest conducted online as www.pensionplaypen.com is about to show.
- Foursquare doesn’t have a revenue problem – it has a user intent problem (venturebeat.com)
- “This House” is a pension playpen (henrytapper.com)
- No learning without doing! (henrytapper.com)
- Shopkick: Earn Money While You Shop! (persephonemagazine.com)
- Kodak to sell two of its businesses to UK pensioners in $2.8bn deal (guardian.co.uk)