Yesterday, I wrote a post saying how much more adept I thought younger women were much more adept at using LinkedIn than older men (like me)

I said they were better at doing it in “London” as I thought “LinkedIn” was a bit parochial but I ended up writing about the LinkedIn end of social media!

Today there’s an article by Isabel Berwick  about whether women are being discriminated against by LinkedIn algorithms making it easier to get “impressions” if you’re a man than a woman.

The author makes a personal comment at the end which I suspect is very female

My best-performing LinkedIn content in 2025? A video I shot on the phone while hiding in a ladies’ bathroom at the office, feeling very sorry for myself: 150,000 views.

Here’s the post, see the gender split if you click through to comments.

This is exactly what I picked up from my , and Richard Smith’s young female colleagues.

Isabel Berwick’s post may be a reaction to an inherent irritation with linked in that women feel when they look at how hard it is to get noticed on the LinkedIn. She writes that women are given a lack of attention compared with men.

there are now lots of posts from women who have been pretending to be men. And who found that the switch made them incredibly popular.

There is a lot going on among women

women (and some men) have been driven to the gender-swap stunt by a suspicion that the LinkedIn algorithm has changed in recent months, causing it to “suppress” posts from women — and from women of colour, in particular.

It seems that being a man, in other words, gets you seen by a lot more people.

The experiment started when Megan Cornish, a strategist for mental health brands, saw women reporting dramatic drops in the numbers of followers seeing their posts. She became a man on LinkedIn and asked AI to rewrite both her career summary and old posts that hadn’t performed well, using “more male, ‘agentic’ language”.

Bingo. Views went up 400 per cent.

There is a lawyer’s statement on Isabel’s article but I’m sure that nowhere in LinkedIn land is there a group of misogynists doing women down.

In a statement, LinkedIn said that “our algorithms do not use gender as a ranking signal, and changing gender on your profile does not affect how your content appears in search or feed. We regularly evaluate our systems across millions of posts, including checks for gender-related disparities, alongside ongoing reviews and member feedback.”

The fact is that men like me (my age, my sex) do rather well out of Linked in and I fear women don’t!

Were you just on LinkedIn – now on this blog enough to get to the bottom and not just making an “impression”? I really don’t do fact checks on who reads my blog let alone of the 25,000  on blogs, 30,000 followers and linked in to me are in the least bit bothered by me.

I don’t get many legal threats (none in the last year) and I haven’t pissed off many people (except Nico and Darren but hey they are men!).

It would be interesting if you want to comment – either on linked in or on my blog. I wonder of my anonymous commentors with aliases – are indeed men!

Stats below are for the last year , showing linked in is my favoured source of clicks onto this blog