Blue Tit’s in charge of comms
I’m copying a load of stuff in Professional Pensions, which I assume was a press release, not a problem guys, by the time I’d clicked on the two vids and studied the owl’s Nest, I could digest the detail.
Nest has partnered with animation studio Aardman. Two 30 second chirrups of joy that made me want to watch and listen. Well done Nest, well done Aardman!
The government-backed master trust’s campaign – in collaboration with the studio behind the Wallace & Gromit, Chicken Run, and Shaun the Sheep franchises, has produced a couple of short videos to increase awareness about pensions.
The videos, narrated by comedian, musician and bird enthusiast Bill Bailey, feature a range of birds living and working in a Nest tree. They focus on their day-to-day working lives and represent the broad range of jobs held by Nest members.
The videos feature a parakeet hair stylist, a dove waiter, a bullfinch supermarket worker and a bluetit working from home, all engaged with their work while their pensions – represented by an orange egg – are in the background. Nest said the campaign aims to make pensions “less intimidating” and to encourage individuals to take an active interest in their retirement savings.
The ads end with the strapline:
“Together, we’ll build you a bigger pension”.
Nest director of brand Pippa Strutt said:
“We’re excited to see our new campaign take flight. One in three UK workers now save with Nest – that’s more than 13 million people. With this campaign, we want to illustrate that pensions are an important part of our working lives, building quietly in the background.
“Pensions don’t have to be intimidating, and we want people to engage with them sooner, rather than later. Partnering with Aardman, which like us is a purpose-driven organisation, allows us to bring this important message to life in a warm and accessible way.”
Aardman creative director of short form and commercials Steve Harding-Hill added:
“We’re thrilled to bring Aardman’s trademark storytelling, warmth and wit to this new campaign for Nest. As a studio that’s long entertained the nation, it’s a privilege to help speak to that same audience about something as important as their future.”
