“More than half of adults were using AI platforms for financial advice”

A study of 5,000 Britons commissioned by Lloyds Banking Group late last year concluded that more than half of adults were using AI platforms for financial advice.

I am pleased to see our ace pension journalist n top form . Mary McDougall is treating us to a gem of an article, weeks before she takes maternity leave. I wish her well and recommend this article published March 7th, here on this free share.

About henry tapper

Founder of the Pension PlayPen,, partner of Stella, father of Olly . I am the Pension Plowman
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5 Responses to “More than half of adults were using AI platforms for financial advice”

  1. John Mather says:

    Wonderful news, this should help the educational aspirations of the industry and a reality check when individuals test how they are on track for a comfortable retirement.

    Of course there will be regional variations. Hopefully not everyone will move from Blackpool to Richmond.

  2. I asked one of my AI apps about Dan investing in tracker funds, with the following result:

    Index tracker funds may appear to have clear benefits, but they also embed structural, market, and behavioural weaknesses that can be overlooked when “passive = safe” becomes the default assumption.

    Structural and performance limitations:

    • Guaranteed underperformance vs index: Because of fees and trading costs, a pure tracker must lag its index over time, even if the gap may be small.

    • Tracking error and “closet active” indices: More complex or custom indices can have higher tracking error and behave more like active strategies, diluting the simplicity many investors expect.

    • Cost dispersion: Some index trackers remain surprisingly expensive (including sales loads), meaning investors can pay active‑style fees for passive exposure.

    Concentration and bubble risk:

    • Market‑cap weighting issues: Global and regional indices increasingly concentrate in a small group of mega‑caps, especially US tech, so “diversified” trackers can be heavily dependent on a few expensive stocks.

    • Bubble participation: Trackers must buy more of whatever has gone up and less of what has gone down, so in late‑cycle markets they can amplify exposure to overvalued sectors or countries.

    • Limited genuine diversification: Major indices across countries often share similar global giants, reducing the diversification you might think you get from multiple trackers.

    Cyclical downside and lack of defence:

    • No downside flexibility: Trackers must follow the index down in bear markets and cannot raise cash, change sectors, or hedge based on judgement.

    • Forced exposure to weak companies: Indices include over‑leveraged or deteriorating businesses until they are removed, so trackers hold them through their decline.

    • Flow‑driven vulnerability: Large flows into and out of index products can push up components on the way in and exacerbate falls if flows reverse.

    Market‑wide effects and price discovery:

    • Reduced price discovery: As more capital goes into mechanical index buying, fewer active investors remain to analyse fundamentals, potentially weakening how well prices reflect information.

    • Basket trading distortions: Index‑wide flows can increase volatility and affect liquidity in constituents regardless of their individual fundamentals.

    • Systemic concentration: The dominance of a few large index providers and products can become a systemic risk if confidence in them is ever questioned.

    Product design and “not all trackers” issues:

    • Smart beta and niche indices: Newer factor or thematic indices can be back‑tested to look good but then disappoint in real time once money tracks them.

    • Index construction opacity: Rules about inclusion, weighting, and rebalancing can create hidden bets (sector, factor, geography) that many investors do not fully understand.

    • Mis‑sold simplicity: Marketing often glosses over differences in cost, replication method, and benchmark choice, so investors may assume all trackers are interchangeable when they are not.

    I also asked one of my AI apps about Dan investing in ETFs, with the following result:

    Investing in ETFs involves meaningful risks:

    Beyond general market ups and downs, ETFs add structural, liquidity, and product‑design risks that many investors underestimate.

    Core market and portfolio risks:

    • Market risk: If the assets an ETF holds fall, the ETF falls; broad equity, bond, or sector ETFs all fully share underlying market volatility.

    • Concentration risk: Many thematic or sector ETFs are heavily weighted in a few names, so a small group of companies can drive large swings.

    • Credit and interest‑rate risk: Bond and loan ETFs face default risk of issuers and price sensitivity to rate changes, sometimes with more intraday volatility than owning the bonds directly.

    • Country and currency risk: ETFs focused on specific regions or foreign markets add political, regulatory, and FX risks on top of market risk.

    Structural and liquidity risks:

    • Liquidity of the ETF itself: Niche or small ETFs can have low trading volume and wide bid‑ask spreads, making it costly or hard to enter or exit positions, especially in stress.

    • Liquidity of underlying assets: When the securities inside are illiquid (small caps, high‑yield bonds, exotic markets), the ETF can show large tracking errors and price dislocations versus its net asset value.

    • Creation/redemption dependence: ETFs rely on authorised participants (APs) to arbitrage price vs NAV; if APs step back in a crisis, discounts or premiums can persist.

    Tracking and management risks:

    • Tracking error: Costs, imperfect replication, trading frictions, and illiquidity can cause an ETF to lag or deviate from its index, undermining the “index-like” promise.

    • Active management risk: Actively managed ETFs depend on manager skill; poor decisions can underperform both the benchmark and cheaper passive choices.

    • Complex strategies: Leveraged and inverse ETFs reset daily and can severely underperform the simple multiple of the index over longer periods, especially in volatile markets.

    Counterparty and operational risks:

    • Synthetic ETF counterparty risk: Synthetic ETFs use swaps and other derivatives; if the swap counterparty or issuer fails, collateral may not fully cover losses.

    • Securities lending: Some ETF providers and brokers lend out portfolio holdings; a borrower default or collateral shortfall can create extra loss channels beyond market moves.

    • Platform and broker risks: Holding ETFs through low‑cost brokers introduces operational, custody, and sometimes additional lending risks that investors often overlook.

    Behavioural and usage risks:
    • Overtrading: Because ETFs trade intraday like stocks, investors may churn positions, pay more in spreads and commissions, and reduce long‑term returns.

    • False sense of safety: Diversification in an ETF does not eliminate drawdowns; equity ETFs can still fall sharply in broad sell‑offs, which surprises investors used to cash‑like products.

    • Product complexity overload: The sheer number of narrowly focused or leveraged ETFs makes it easy to buy a product whose underlying exposures and risks you do not fully understand.

  3. John Mather says:

    Absolutely accurate but any use?

    • John Mather says:

      By which I mean much is written but very little advice that can be acted upon by the individual

      • I tend to agree, but the long narrative might enable “Dan” to ask better questions before accepting AI’s “here to help you/sell to you” solutions of an index tracker and an ETF? Or might not.

        Caveat emptor remains the backdrop, yet some may take AI solutions as gospel.

It makes my day to have your comments!