
I like the idea of PuFIN but am not quite sure I’ve got this colourful bird. He’s standing on the rugged coast with Tower Bridge behind him and Windsor Castle sited between the Towers.
The painter clearly has a lot of artificial intelligence and so has the inventor of PuFIN.
So what are Public Institutions?

Stores of wealth held by the public to be sure.
But what are PuFINS?
Well I had never heard of them and nor had google till about page 6 when this turned up

The Centre for the Public Understanding of Finance (PuFin) is a joint initiative between the Open University Business School and True Potential LLP to help address these issues about the public’s understanding of financial management.
The Centre has four core areas of activity:
1. Developing and galvanising knowledge in the area of financial capability under the leadership of The True Potential Chair in Personal Financial Capability
2. Making financial education more pertinent and accessible. Utilising the expertise of True Potential LLP and the Centre’s academics we have launched – for free use by the public -three modules in personal financial management
- Personal finance: Understanding the basics
- Getting ahead of the curve: Understanding investments and risk
- Personal finance: Understanding the industry and your rights
3. To increase our understanding of public finance issues and provide evidence of where we can make the greatest impact we are offering two True Potential PhD studentships to support the Centre.
4. To raise awareness of the issues that exist in the field of personal finance we disseminate our research to a wide finance and management audience.
Just shows how a dodgy acronym can lead down to a fantasy or a variety of stores of wealth. I am not sure my search for a real PuFIN has got me very far. The PuFIN’s about as real as the AI artwork.Maybe its a metaphor for the reality of financial services.

Receding as the blog goes on