Ian is a friend and sometimes a colleague (we seem to have boards which I float in and out of!)
He is splendid when he writes and I wish I had more of this fiery stuff to dig by teeth into , his writing is like a big rib of beef. Here he is on Linked in describing his yesterday’s household activity as “Sunday sport: Sat on their bots”
From the sofa emerged this cracking post – on linked in.
There has, it seems, been a massive uptick in bogus accounts and content on LinkedIn this past year. I sense that Gen AI has rolled into town, and, fuelled by a seemingly burning desire for instant success and “personal brand” (like some sort of dystopian TikTok version of “the apprentice”), they now force upon us the added joy of having to wade through promoted feed-fillers of word-salad, optimised AI “content”, such that we now have to ask not only “is it true” but “are these people and their stated business even real?
Truly worrying stuff.
Amusingly some try and reach out directly now and have AI generated websites where, after a cursory glance, it is clear that they are complete fronts, often in completely unfathomable business explained like an extra from “the big short”.
Other than to get savvy to such quickly, it isn’t clear how this tragic turn of events can be nipped in the bud.
This rabid development concerns me a great deal. I’m already quite tempted to return to the hard copy Sunday papers, although LinkedIn with its “games” section is attempting to fill that void.
The question is, will LinkedIn be the FT & Times, or the “News of the World”?
There are a number of comments to Ian, all complaining without getting to the nub of it. The answer is that you should only be spending time on people who are known to exist. There are many who I don’t agree with who I read, because they could be right and I need to check my own views. Thoughts are not things, they move around, Linked in is teaching us to discriminate , it’s why I value time I spent at University.
My advice is to stick with my blog Ian McKnight . I am going to try to clean out my Groups of AI generated nonsense but it’s like bindweed, it gets in the soil and needs constant attention.
There is a time, I think it is now, when Linked in is at its most used. I use it more than most and was, last month, reckoned to be the most influential person on Linked in for financial services (or some such formulation).
People are crazy for Linked in and financial services companies have departments monitoring what is going out and trying to control the messages through teams of known “contacts”. I suspect most of the spontaneous joy surrounding awards won, people promoted and events that are passing by are promoted.
Wouldn’t it be better if insurance companies and asset managers created a workforce of bots who could be what Ian McKnight labels “complete fronts”? They’d be so much cheaper and so much easier to control. And we’d know to laugh at them!
Dealing with AI bots on linked in
My job would be so much more fun if I could find a social media where people met in real time and discussed sensibly the ideas that mattered, with words generated from their imagination.
But it’s not going to be like that Ian. Even at Pension PlayPen coffee mornings we now have Otter AI recording devices turning up to deliver summaries of what has been said (and spluttered about in the chat box)
Enjoy Linked in as it is now and accept that like other social media devices it will deteriorate to a point that it will be derelict as Twitter is become.
As I said to you in the comment, when being real or genuinely yourself is a rarity, then your independence is a mark of value. You have it and so do those who comment on your post, be happy that linked in still lets that happen (for now).
You could find this image on your computer and phone. Imagine how much worse life would be!

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