Popped into a Shell garage this morning – big sign tells me that I get 2 p off a litre if I buy a fourpack of Red Bull. I fancy giving a fourpack to my colleague and chum Peter Shellswell (real name) who survives on Morrisons own label energy drinks.
Bish basp splosh – 50 litres in the motor and into the shop I go.
Strike me down;- a fourpack is £6.80… that’s £1.70 a tin.
The woman at the counter spots me doing my sums
“Do they think we’re stupid?”
she asks me. Clearly she’s as bemused as I am by the maths . The bond ‘s there…its “us” -(staff and customer) against “them” -(corporate behemoth).
The guy who was filling up at the pump adjacent to me walks up to the counter with a fourpack of Red Bull . He’s bought 10 litres of petrol , is driving a clapped out Datsun and he pays £6.60 for the fourpack.
“Petrol’s dear but at least the Red Bull’s cheap”
– he quips.
The lady at the counter and my eyes meet.
“We’ve sold a lot of Red Bull this week”
This kind of promotion might net the garages a few quid but it doesn’t say much for Shell as a corporate brand. The next time Shell’s name comes up in some corporate governance debate, I’ll reflect on the guy in the Datsun and the hole in his pocket.
- Drivers boosted by fuel price cut (autonetinsurance.co.uk)
- Supermarkets slash fuel prices (autonetinsurance.co.uk)
- Supermarkets offer fuel incentives (autonetinsurance.co.uk)
- National News: Petrol prices ‘at nine-month low’ (coventrytelegraph.net)
- Petrol and diesel prices vary by up to 16p in some Welsh towns – WalesOnline (walesonline.co.uk)