“More than half of adults were using AI platforms for financial advice”

A study of 5,000 Britons commissioned by Lloyds Banking Group late last year concluded that more than half of adults were using AI platforms for financial advice.

I am pleased to see our ace pension journalist n top form . Mary McDougall is treating us to a gem of an article, weeks before she takes maternity leave. I wish her well and recommend this article published March 7th, here on this free share.

About henry tapper

Founder of the Pension PlayPen,, partner of Stella, father of Olly . I am the Pension Plowman
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5 Responses to “More than half of adults were using AI platforms for financial advice”

  1. John Mather says:

    Wonderful news, this should help the educational aspirations of the industry and a reality check when individuals test how they are on track for a comfortable retirement.

    Of course there will be regional variations. Hopefully not everyone will move from Blackpool to Richmond.

  2. I asked one of my AI apps about Dan investing in tracker funds, with the following result:

    Index tracker funds may appear to have clear benefits, but they also embed structural, market, and behavioural weaknesses that can be overlooked when “passive = safe” becomes the default assumption.

    Structural and performance limitations:

    • Guaranteed underperformance vs index: Because of fees and trading costs, a pure tracker must lag its index over time, even if the gap may be small.

    • Tracking error and “closet active” indices: More complex or custom indices can have higher tracking error and behave more like active strategies, diluting the simplicity many investors expect.

    • Cost dispersion: Some index trackers remain surprisingly expensive (including sales loads), meaning investors can pay active‑style fees for passive exposure.

    Concentration and bubble risk:

    • Market‑cap weighting issues: Global and regional indices increasingly concentrate in a small group of mega‑caps, especially US tech, so “diversified” trackers can be heavily dependent on a few expensive stocks.

    • Bubble participation: Trackers must buy more of whatever has gone up and less of what has gone down, so in late‑cycle markets they can amplify exposure to overvalued sectors or countries.

    • Limited genuine diversification: Major indices across countries often share similar global giants, reducing the diversification you might think you get from multiple trackers.

    Cyclical downside and lack of defence:

    • No downside flexibility: Trackers must follow the index down in bear markets and cannot raise cash, change sectors, or hedge based on judgement.

    • Forced exposure to weak companies: Indices include over‑leveraged or deteriorating businesses until they are removed, so trackers hold them through their decline.

    • Flow‑driven vulnerability: Large flows into and out of index products can push up components on the way in and exacerbate falls if flows reverse.

    Market‑wide effects and price discovery:

    • Reduced price discovery: As more capital goes into mechanical index buying, fewer active investors remain to analyse fundamentals, potentially weakening how well prices reflect information.

    • Basket trading distortions: Index‑wide flows can increase volatility and affect liquidity in constituents regardless of their individual fundamentals.

    • Systemic concentration: The dominance of a few large index providers and products can become a systemic risk if confidence in them is ever questioned.

    Product design and “not all trackers” issues:

    • Smart beta and niche indices: Newer factor or thematic indices can be back‑tested to look good but then disappoint in real time once money tracks them.

    • Index construction opacity: Rules about inclusion, weighting, and rebalancing can create hidden bets (sector, factor, geography) that many investors do not fully understand.

    • Mis‑sold simplicity: Marketing often glosses over differences in cost, replication method, and benchmark choice, so investors may assume all trackers are interchangeable when they are not.

    I also asked one of my AI apps about Dan investing in ETFs, with the following result:

    Investing in ETFs involves meaningful risks:

    Beyond general market ups and downs, ETFs add structural, liquidity, and product‑design risks that many investors underestimate.

    Core market and portfolio risks:

    • Market risk: If the assets an ETF holds fall, the ETF falls; broad equity, bond, or sector ETFs all fully share underlying market volatility.

    • Concentration risk: Many thematic or sector ETFs are heavily weighted in a few names, so a small group of companies can drive large swings.

    • Credit and interest‑rate risk: Bond and loan ETFs face default risk of issuers and price sensitivity to rate changes, sometimes with more intraday volatility than owning the bonds directly.

    • Country and currency risk: ETFs focused on specific regions or foreign markets add political, regulatory, and FX risks on top of market risk.

    Structural and liquidity risks:

    • Liquidity of the ETF itself: Niche or small ETFs can have low trading volume and wide bid‑ask spreads, making it costly or hard to enter or exit positions, especially in stress.

    • Liquidity of underlying assets: When the securities inside are illiquid (small caps, high‑yield bonds, exotic markets), the ETF can show large tracking errors and price dislocations versus its net asset value.

    • Creation/redemption dependence: ETFs rely on authorised participants (APs) to arbitrage price vs NAV; if APs step back in a crisis, discounts or premiums can persist.

    Tracking and management risks:

    • Tracking error: Costs, imperfect replication, trading frictions, and illiquidity can cause an ETF to lag or deviate from its index, undermining the “index-like” promise.

    • Active management risk: Actively managed ETFs depend on manager skill; poor decisions can underperform both the benchmark and cheaper passive choices.

    • Complex strategies: Leveraged and inverse ETFs reset daily and can severely underperform the simple multiple of the index over longer periods, especially in volatile markets.

    Counterparty and operational risks:

    • Synthetic ETF counterparty risk: Synthetic ETFs use swaps and other derivatives; if the swap counterparty or issuer fails, collateral may not fully cover losses.

    • Securities lending: Some ETF providers and brokers lend out portfolio holdings; a borrower default or collateral shortfall can create extra loss channels beyond market moves.

    • Platform and broker risks: Holding ETFs through low‑cost brokers introduces operational, custody, and sometimes additional lending risks that investors often overlook.

    Behavioural and usage risks:
    • Overtrading: Because ETFs trade intraday like stocks, investors may churn positions, pay more in spreads and commissions, and reduce long‑term returns.

    • False sense of safety: Diversification in an ETF does not eliminate drawdowns; equity ETFs can still fall sharply in broad sell‑offs, which surprises investors used to cash‑like products.

    • Product complexity overload: The sheer number of narrowly focused or leveraged ETFs makes it easy to buy a product whose underlying exposures and risks you do not fully understand.

  3. John Mather says:

    Absolutely accurate but any use?

    • John Mather says:

      By which I mean much is written but very little advice that can be acted upon by the individual

      • I tend to agree, but the long narrative might enable “Dan” to ask better questions before accepting AI’s “here to help you/sell to you” solutions of an index tracker and an ETF? Or might not.

        Caveat emptor remains the backdrop, yet some may take AI solutions as gospel.

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