Digital marketing is something we’re having to learn as we go along.
We’ve got to find 1,000,000 employers who don’t have a workplace pension and convince them of the importance of paying some attention to what their staff invest into.
So we need to be in the eyeballs of the people who take decisions for their staff and the OFT made it perfectly clear last year that they’ve got a bit of learning to do!
If you are worried that the second half of auto-enrolment staging will be characterised by gormless decision making, you will want to help employers become a little bit more savvy. As I’m sure you’re aware, www.pensionplaypen.com is about engaging, educating and empowering employers to get it right!
So here are three initiatives we’ve started to get to those 1m employers
1. We’re showcased this week in the Guardian , having been shortlisted for their marketing and PR excellence award. Marketing and PR Excellence 2014: Pension PlayPen Ltd
2. We’re one of 100 start-ups off to Boot Camp for the Pitch 100 awards. This is one you can get involved with by clicking http://www.thepitchuk.com/shortlist and voting for Pension PlayPen.
3. And importantl8y, we are sponsoring www.accountancyweb.com/auto-enrolment This is there Nobody gets left behind initiative which reaches out to the accountants and finance people of the missing 1m. Check the campaign out here http://www.accountingweb.co.uk/autoenrolment
Social media is about sharing and helping each other out. Whether you are reading this as an employer about to stage, or an accountant or financial advisor, we need your help!
Please like , tweet and retweet what we are doing. We notice every interaction and will try to thank you in kind.
Finally, please take the time to register at www.pensionplaypen.com/register
We want you to enjoy the wonder of our site!
Get your digits moving and your eyeballs in gear!
This article first appeared in www.pensionplaypen.com